Personal data protection

If you are our customer, newsletter subscriber or website visitor, you are entrusting us with your personal data. We are responsible for their protection and security. Please familiarize yourself with the data protection, policies and rights you have in relation to the GDPR (General Data Protection Regulation).

Who is the data controller?

Petra Mrázek Králová with registered office at náměstí 5. května 2049, Kladno, 27201, ID: 71409904, VAT: CZ806102515. We process your personal data as a controller, i.e. we determine how the personal data will be processed and for what purpose, for how long and we select any other processors who will assist us with the processing.

Contact details

If you wish to contact us in the course of processing, you can contact us by email at

We declare

We declare that, as the controller of your personal data, we comply with all legal obligations required by applicable legislation, in particular the Data Protection Act and the GDPR, and therefore that:

we will only process your personal data on the basis of a valid legal ground, in particular a legitimate interest, the performance of a contract, a legal obligation or consent,
we comply with the information obligation under Article 13 of the GDPR before we start processing personal data,
enable and support you in exercising and fulfilling your rights under the Data Protection Act and the GDPR.

Scope of personal data and purposes of processing

We process personal data that you entrust to us for the following reasons (to fulfil these purposes):

➤ provision of services, performance of a contract
we need your personal data in the following scope: name and income, telephone, email, strictly necessary for the performance of the contract.

➤ bookkeeping
If you are a customer, we necessarily need your personal data (billing data) to comply with the legal obligation to issue and record tax documents.

➤ Marketing – sending newsletters
We use your personal data (email and name), gender, what you click on in the email and when you open it most often for direct marketing purposes – sending you commercial communications. If you are our customer, we do this out of legitimate interest, as we reasonably assume that you are interested in our newsletters, for a period of 5 years.

If you are not our customer, we only send you newsletters on the basis of your consent, for a period of 5 years. In either case, you can withdraw this consent by contacting us.

➤ Advanced marketing based on consent
We may also send you third-party inspirational offers or use your email address for e.g. remarketing and Facebook ad targeting only on the basis of your consent, for a period of 5 years. This can of course be revoked at any time via our contact details.

➤ Photographic documentation, references, live events, workshops
We can only use your photos, references, feedback, etc. on the basis of your consent until you withdraw your consent.

We retain your personal data for the duration of limitation periods, unless the law provides for a longer period to retain it or we have specified otherwise in specific cases.


When you browse our website, we record your IP address, how long you stay on the site and which page you come from. We see the use of cookies to measure website traffic and to personalise the display of the website as a legitimate interest of our administrator, as we believe that this enables us to offer you an even better service.

Cookies for advertising targeting will only be processed on the basis of your consent.

Our website can also be browsed in a mode that does not allow the collection of personal data. You can disable the use of cookies on your computer.

Security and data protection

We protect personal data as far as possible by using modern technologies that are in line with the state of the art. We protect it as if it were our own. We have adopted and maintain all possible (currently known) technical and organisational measures to prevent the misuse, damage or destruction of your personal data.

Transfer of personal data to third parties

Our employees and associates have access to your personal data. For specific processing operations that we cannot provide ourselves, we use the services and applications of processors who can protect the data even better than we can and who specialise in that processing. These providers include:

  • Communication, web and billing application operator,
    the operator of the email communication and customer support application,
    Facebook, Google
  • accounting and tax consultancy providers,
  • IT service providers and hosting providers, including cloud storage,
    customer support service providers,
  • payment gateway providers (payment card providers),
  • legal service providers, lawyers,
  • printing and mailing service providers,
  • providers of used plugins
  • partners working with us on special events for clients.

It is possible that in the future we may decide to use other applications or processors to facilitate and improve the quality of processing. However, we promise you that in such a case, I will place at least the same demands on the processor for security and quality of processing as I do on myself.